2021 ANA Study on LGBTQ+ Marketing Inclusion

Survey conducted by the Association of National Advertisers (ANA) of marketers, assessing portrayals of the LGBTQ+ community in advertising over the past twelve months.
  • Half of respondents said they have run ads over the last year featuring LGBTQ+ casting.
  • Forty percent said they have actively marketed to the LGBTQ+ community for at least one brand using targeted media.
  • Brand awareness and brand perception are the most important KPIs when it comes to LGBTQ+-inclusive marketing.
  • More than a third of respondents use a specialized LGBTQ+ agency when they are creating marketing specifically for the LGBTQ+ community....

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