2013 China Digital Playbook for brand advertisers

This GroupM Interaction report aims to highlight key focus areas of digital marketing for brand advertiser success in China.

2013 China Digital Playbook for brand advertisers

GroupM Interaction

Table of contents

  1. Digital at global scale Overall guidelines for brand advertisers
  2. Dive into E-commerce Biggest opportunity for brands in China
  3. Begin to generate great content Every brand needs a chief content officer
  4. Nail down mobile basicsDrive traffic to HTML5 pages with in-app ad buys...

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