12 steps to creating effective campaigns

An analysis from ThinkTV of the 2017 Australian Effie finalists shows that effectiveness can't be bought and that simple strategies are key to success.
  • You don't need a huge budget to have an effective campaign, but focusing on delivering to tightly set objectives is key, as 100% of Effies winners and finalists started with clear business outcomes.
  • Simple strategies work best as it's difficult enough to grab consumers' attention, so having them spend time deciphering a message is impossible.
  • Research is the foundation of effective marketing activities and data-driven marketing decisions can simplify strategy and improve measurability.
  • Use the right channels to reach the right people at the right time – TV partners powerfully with other channels, whilst online amplifies TV's...

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