Volkswagen Vento: People read newspapers... until we made them talk

Volkswagen was launching its entry level sedan, the Vento, in India's cluttered and competitive Indian car market, which saw an average of 30 launches each year.

Volkswagen Vento: People read newspapers… until we made them talk

Ashwini Kamat, Deepa Jatkar, Zarius Captain, Aatika Ansari, Rohan Jadhav, Ankita Derasaria, Pooja Patil, Nova Das, Girish Vyas, Sridhar Surve, Pradeepan Pacha and Alex Anthony

Campaign details

Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: VolkswagenCountry: IndiaChannels used: Newspapers

Executive summary

Volkswagen was launching its entry level sedan, the Vento, in India. 10,000 Ventos had to be sold and Volkswagen brand awareness was to be doubled. This was in the context of the cluttered and competitive Indian car market, which saw an average...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands