Vodafone: Between us

This case study describes how Vodafone, the only foreign mobile phone provider in the Turkish market, created a secret alarm app to protect women in the face of domestic violence, which saved lives and strengthened the brand's position as innovative and reliable.

Vodafone: Between us

Bediz Eker and Arif Emre Perçin

Campaign details

Brand owner: VodafoneLead agency: Y&R Team Red IstanbulContributing agencies: Mindshare, Ogilvy PRBrand: VodafoneCountry: TurkeyIndustry: Telephone & internet servicesChannels used: Internet - general,Magazines - consumer, Mobile & apps, Newspapers, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Product placement, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k

Executive Summary

Violence against women is one of the major issues in Turkey. Over the last decade, 5,813 women were murdered...

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