Virgin Mobile and SCA putting the voice back in to conversation on R U OK? day
Gareth Jones
Campaign details
Brand: Virgin MobileBrand owner: Virgin MobileAgency: MediaVestContributing agencies: Havas, One Green BeanCountry: AustraliaIndustry: Telephone & internet servicesChannels used: Earned media, buzz, Internet - display, Mobile & apps, Online video, Radio, Social media, Sponsorship - media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
We are living in a time where we are more connected than ever before, but an increasing number of us...