Procter & Gamble Connect+Develop goes internal

Procter & Gamble, the global consumer goods manufacturer, launched its company-wide innovation goal - Connect+Develop (C+D) - ten years ago, to encourage collaboration with external people on innovation solutions.

Procter & Gamble Connect+Develop goes internal

Lisa Popyk

Campaign Details

Brand owner: P&GBrand: P&G Connect+DevelopCampaign duration: Up to 3 monthsCountry: GlobalMedia budget (USD): N/AChannels used: N/A

Executive summary

P&G had set itself a company-wide innovation goal. Key to the achievement of this goal was employee understanding, involvement and adoption of a group programme and philosophy, known as Connect+Develop. But surveys showed that all three were experiencing some degree of waning.

This case study of internal communications outlines how the company embarked on an initiative to re-connect P&G leadership and...

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