O2: From views to value - a new model for branded content
Joe Smith
Campaign details
Brand owner: TelefonicaLead agency: VCCPBrand: O2Country: United KingdomIndustry General service providers, Mobile providersChannels used: Content marketing, Online video, Social mediaMedia budget: $500k - $1 million
Executive summary
This case study describes how O2helped turn video content into a powerful telecoms business tool in the UK by developing a customer service proposition fit for the digital age, thereby increasing long-term incremental value. It shows that it is possible to achieve...