Mastercard: A Priceless Delivery

This case study describes how credit-card company Mastercard used interactive technology to help shopping mall customers in the UAE overcome their compassion fatigue and donate food to refugee camps.

Mastercard: A Priceless Delivery

Tahaab Rais

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: FP7/DXB ( A part of McCann Worldgroup)Country: United Arab EmiratesIndustries: Banks, credit cards, loansChannels used: Content marketing, Events & experiential, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacy, Budget: Up to 500k

Executive summary

The refugee crisis in the Middle East has displaced many children and isn't ending anytime soon. Al Jazeera says: "The World Food Programme says...

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