Lifebuoy: Paanch Ki Paathshala - School of 5
Campaign details
Brand: LifebuoyBrand owner: Hindustan Unilever LimitedLead agency 1: PHD IndiaCountry: IndiaIndustries: Bath toiletries, soaps, Toiletries & cosmetics (general)Channels used: Mobile & appsBudget: Up to 500k
Executive summary
Diarrhoeal death is the second leading cause of death amongst children. Of all the Indian states, research shows Bihar is one of the worst affected states in terms of child mortality.
The root cause of all such diseases and ailments had a correlation...