HUL Multibrand: All Things Beauty
Campaign details
Brand: HUL MultibrandBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaContributing agency: Jack In The Box WorldwideCountry: IndiaIndustries: Cosmetics, beauty aids, Hair care, Skin care, sun protectionChannels used: Content marketing, Online display, Online video, Search, Social media, Websites & micrositesBudget: $1 - $3 million
Executive summary
All Things Beauty is the journey that website BeBeautiful took towards becoming the 'Beautypedia' for women aged between 18 and 35 in India.
With the growth of online...