HCL Technologies: Launch of Manchester United's digital transformation partnership with HCL Technologies
Nikhil Shanker
Campaign details
Brand: HCL TechnologiesBrand owner: HCL TechnologiesAgency: ITSAContributing agencies: Team 360Country: GlobalIndustry: Information technology, high-techChannels used: Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events & experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Online video, Print - general, unspecified, Public relations, Sponsorship - event, property, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
HCL Technologies needed a platform that would:
- allow...