ecostore: Little Treasures
Matt O'Sullivan and Sophie JoinerO P E N
Campaign details
Brand owner: EcostoreAgency: O P E NBrand: EcostoreCountry: New ZealandIndustry: Baby careMedia budget (USD): Up to $500kChannels used: Direct marketing, Email marketing, Internet - microsites, widgets, Magazines - consumer, Public relations, Social media
Executive summary
ecostore is a New Zealand company that produces environmentally-friendly household products for a small but loyal following.
For 18 years it held a niche position in a number of categories, but it wasn't until Earthwise, a rival 'green...