Coca-Cola: Share a Coke
Nathalie L'Hoir
Campaign details
Brand owner: The Coca-Cola CompanyLead agency: Nathalie L'Hoir and Patricia Lo PrestiBrand: Coca-ColaCountry: BelgiumIndustry Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Radio, Social media, Sponsorship - media, TelevisionMedia budget: $3 - $5 million
Executive summary
This case study describes how Coca-Cola reconnected...