Bradesco Seguros: Insurance reminders
Isabela Albero
Campaign details
Brand owner: BradescoLead agency: ALMAP BBDOBrand: Bradesco SegurosCountry: BrazilIndustry InsuranceChannels used: TelevisionMedia budget: Up to $500k
Executive summary
This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts, reaching over 14 million people and increasing site traffic by over 240%. Talking about insurance is no easy task, because whenever consumers need the services of their insurance company, they're generally going through problems or mishaps, and as an insurance company our job...