Bradesco Seguros: Insurance reminders

This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts in Brazil, reaching over 14 million people and increasing site traffic by over 240%.

Bradesco Seguros: Insurance reminders

Isabela Albero

Campaign details

Brand owner: BradescoLead agency: ALMAP BBDOBrand: Bradesco SegurosCountry: BrazilIndustry InsuranceChannels used: TelevisionMedia budget: Up to $500k

Executive summary

This case study describes how Bradesco Seguros boosted its insurance brand by engaging with viewers during movie broadcasts, reaching over 14 million people and increasing site traffic by over 240%. Talking about insurance is no easy task, because whenever consumers need the services of their insurance company, they're generally going through problems or mishaps, and as an insurance company our job...

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