Appy Kids Drinks: Augmented reality packaging

This case study describes how Appy Kids Drinks, a healthier kids' drink brand in the UK, increased its sales by developing a brand presence with interactive packaging.

Appy Kids Drinks: Augmented reality packaging

Annalisa Del Carro

Campaign details

Brand: Appy Kids DrinksBrand owner: Appy Food and DrinksAgency: Clooci CreativeCountry: United KingdomIndustry: Fruit & vegetable juicesChannels used: Packaging & designMedia budget: Up to $500k

Executive Summary

Clooci Creative was assigned the task of creating a dynamic packaging solution for Appy Food and Drinks' new kids' juice range that would suit their choice of cartons and appeal to their targeted kids market.

The brand used Nickelodeon assets to expand the brand's personality and broaden their reach...

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