AbsorbPlate: The world's first design innovation that makes Thai food less greasy

This case study describes how non-profit organisation the Thai Health Promotion Foundation created AbsorbPlate, an innovative design inspired by the texture of sponge, that made Thai food less greasy, and helped tackle Thailand's obesity problem.

AbsorbPlate: The world's first design innovative that makes Thai food less greasy.

Campaign details

Brand: AbsorbPlateBrand owner: Thai Health Promotion FoundationLead agency: BBDO BANGKOKCountry: ThailandIndustries: Public healthChannels used: Events and experiential, packaging and design, public relationsBudget: Up to 500k

Executive summary

Thai food is delicious but, sometimes it can be very greasy. There are hundreds of stir-fried and deep-fried dishes cooked with oil. While delicious, these dishes caused Thailand to have the second-highest obesity rate in south east Asia in 2015, and contribute to a prevalence of health...

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