Wild Turkey - The Turkey 10
Ian Czencz
Campaign details
Brand owner: Campari AustraliaAgency: MATCH Media and SCABrand: Wild TurkeyCountry: Australia
Executive summary
This is the story of an Australian campaign called 'Wild Turkey – The Turkey 10', which tapped into one of its target's passions, sport, in a way that built the campaign from the grassroots up, generated its content from Wild Turkey drinkers themselves, and totally re-engineered the way Campari utilised social media, content integration and digital; eventually going on to win numerous media awards.
Wild Turkey Bourbon was...