Turning the daytime Emmy Awards into must Watch TV; online
Mitzi Emrich, Lauren Karasek and Terry Peterson
Campaign details
Brand owner: National Academy Of Televsion Arts And Sciences (NATAS)Lead agency: MWWBrand: 2014 Daytime Emmy® AwardsCountry: United StatesIndustry: Film, video and performance artsChannels used: Events and experiential, Internet - microsites, Mobile and apps, Online video, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how a last-minute apparent disaster drove American awards show the Daytime Emmys online and ended up securing their fan base for...