The New York Lottery: Way better rich person
Caitlin Bishop
Campaign details
Brand: The New York LotteryBrand owner: The New York State Gaming CommissionLead agency: McCann New YorkContributing agencies: Cassanova, Universal McCann, MRM, MomentumCountry: United StatesIndustry: Lotteries, casinos, gamblingChannels used: Internet - display, Internet - microsites, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: 5 - 10 million
Executive Summary
The New York Lottery is #1 in sales when compared to...