TAFE (Tractors and Farm Equipment): Become a farm friend
Navonil Chatterjee, Rujuta Pendharkar Singh and Hari Desikan
Executive Summary
This is a case of how TAFE, India's second largest farm equipment manufacturer, brought a real change in the life of its consumers, the farmers.
Despite the fact that 70% of India lives in its villages, the agriculture sector has lost out on the development witnessed in urban India. Adverse economic and social conditions have lately driven scores of Indian farmers to suicide. But the plight of farmers has largely been ignored by government and citizens alike.
TAFE, instead of organizing...