Spectre: Bond... James Bond. A Snapchat Secret

This case study shows how Spectre, the James Bond movie franchise, promoted its launch by using Snapchat Discovery.

Spectre: Bond... James Bond. A Snapchat Secret

Jennifer Traver and Deborah Gaudette

Campaign details

Brand: Sony Pictures Entertainment: SpectreBrand owner: Sony Lead agency: UMCountry: United StatesIndustry: Films & moviesChannels used: Mobile & apps, Social mediaMedia budget: 500k - 1 million

Executive Summary

In the newest iteration of the franchise, SPECTRE, James Bond finds himself enveloped in a story deeply rooted in secrets from his past. With strict creative parameters, a complicated plot line, and indistinct villain, the traditional methods of marketing that resonate with an older demographic...

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