Spectre: Bond... James Bond. A Snapchat Secret
Jennifer Traver and Deborah Gaudette
Campaign details
Brand: Sony Pictures Entertainment: SpectreBrand owner: Sony Lead agency: UMCountry: United StatesIndustry: Films & moviesChannels used: Mobile & apps, Social mediaMedia budget: 500k - 1 million
Executive Summary
In the newest iteration of the franchise, SPECTRE, James Bond finds himself enveloped in a story deeply rooted in secrets from his past. With strict creative parameters, a complicated plot line, and indistinct villain, the traditional methods of marketing that resonate with an older demographic...