Scoot Airlines: Garang for Singapore
Campaign details
Brand: Scoot AirlinesBrand owner: Scoot AirlinesLead agency: Publicis SingaporeCountry: SingaporeIndustry: AirlinesChannels used: Content marketing, Email marketing, Events & experiential, Games & competitions, Internet - display,Online video, Public relations, Sales promotion, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
This case study describes how Scoot, a low-cost carrier, reimagined Singapore's 50th (SG50) birthday celebration and achieved unprecedented results.
Scoot had to overcome the tonality mismatch between the...