SAB TV: SABurbia.com
Dhunji S. Wadia and Ravi Walia
Campaign details
Brand owner: Multi Screen Media Pvt LtdAgency: Everest Brand SolutionsBrand: SAB TVCountry: India
Executive summary
This case study shows how a broadcasting minnow, SAB TV, reached out to India's youth via mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com; where players could become the mayor of SABurbia by completing a series of tasks that involved sharing, helping and interacting with the show's characters and plots. The response was overwhelming. SAB TV...