O2: Wear the rose

This case study demonstrates how O2, a leading telecommunications brand in the UK with over 25 million customers, used emotive and behaviour-led marketing techniques to raise the profile of its #Wear the Rose campaign.

O2: Wear the rose

Kristian Lorenzon and Jonny Excell

Campaign details

Brand: O2Brand owner: TelefonicaLead agency: Forward, VCCPContributing agencies: M&C Saatchi Sport and Entertainment, LIDA, Seven LeagueCountry: United KingdomIndustry: Mobile & cell handsets, Telephone & internet servicesChannels used: Cinema, Content marketing, Email marketing, Events & experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Mobile & apps, Newspapers, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Print - general, Public relations, Social media, Sponsorship - event, property, Sponsorship...

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