New York Lottery: Is this you?
Caitlin Bishop
Campaign details
Brand: The New York LotteryBrand owner: The New York State Gaming CommissionLead agency: McCann New YorkCountry: United StatesIndustry: Lotteries, casinos, gamblingChannels used: Outdoor, out-of-home, Social mediaMedia budget: Up to 500k
Executive Summary
With all of the huge jackpots out there, who can get excited about just $7 million dollars? This lack of interest in low-level jackpots is known as "jackpot fatigue" and is an overall threat to the category and New York Lottery's business.
In reality, low-level...