Magnum: Celebrating 25 years of Pleasure
Julia Lee and Erwin Flores
Campaign details
Brand owner: UnileverLead agency: Lola (Lowe and Partners)Contributing agency: Lowe Profero, PHD, Golin Harris and Iris WorldwideBrand: MagnumCountry: Australia, Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Europe (EU), Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Israel, Italy, Mexico, Montenegro, Netherlands, New Zealand, Poland, Portugal, Romania, Serbia, Singapore, Slovak Republic, South Africa, Spain, Sweden, Switzerland, Turkey, TurkmenistanIndustry: Dairy products, fats, oils, Food industry, marketChannels used:Earned media, buzz, Events and experiential, Games and competitions, Internet -...