Likes into litres: How Vodka Cruiser used social to drive sales

The case study explains how Vodka Cruiser, a brightly coloured vodka-based alcoholic drink, made in Australia by Independent Liquor, a subsidiary of Asahi Breweries, used promoted posts on its Facebook page to engage with fans, carry out live polls, give supporters a chance to have their say and share it with friends.

Likes into litres: How Vodka Cruiser used social to drive sales

Lauren Brumley, Zac Martin and Calvin Lyon

Campaign details

Brand: Vodka CruiserBrand owner: Asahi Premium BeveragesLead agency: Cummins&PartnersCountry: AustraliaIndustry: Pre-mixed drinksChannels used: Email marketing, Social mediaMedia budget: Up to 500k

Executive Summary

As the summer fades, so do the sales of Vodka Cruiser.

To address the 2015 winter sales challenge, Vodka Cruiser turned to their most loyal fans –the Vodka Cruiser Facebook community. For two years Vodka Cruiser invested in building an audience of the brand's...

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