Jose Cuervo: Write your Cinco
Campaign details
Lead agency: McCann New YorkContributing agencies: Generator MediaCountry: United StatesIndustry: Spirits & liquorsChannels used: Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive Summary
Americans love to celebrate Cinco de Mayo, but few know what it is they're actually celebrating. It's an excuse to have a few margaritas, and every tequila brand scrambles to own a piece of the day by owning a share of voice.
So Jose Cuervo and McCann...