ICICI Academy For Skills: #GiftALivelihood initiative - Making corporate social responsibility more participative

The case study describes how ICICI, an Indian multinational banking and financial services company, launched an online campaign to generate referrals of underprivileged youth to ICICI Academy for Skills (IAS), its network of vocational training centres across India.

ICICI Academy For Skills: #GiftALivelihood initiative - Making corporate social responsibility more participative

Sarthak Bhuyan and Sachin Shukla

Executive Summary

For over six decades, ICICI Group has partnered India in its economic growth and development. The ICICI Group established ICICI Foundation in 2008 to carry forward its legacy of promoting inclusive growth.

The Foundation operates in an interesting time today. Over the next few decades, India is expected to have a large supply of young people ready to join the workforce and participate in the economic development. Many of them come from underprivileged backgrounds. Providing sustainable livelihood to youth will...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands