Hockey India League beats a league 20 times its size

This case study explains how the sport of field hockey was revived in India with the launch of a new league - the Hero Hockey India League (HHIL) - on social media.

Hockey India League beats a league 20 times its size

Deepak Gopalakrishnan

Campaign details

Brand owner: Hockey IndiaAgency: OgilvyOne WorldwideBrand: Hockey India LeagueCountry: India

Executive summary

This case study tells how a forgotten sport with a shoestring budget took on a giant with an unlimited budget. This is the story of the launch of the Hero Hockey India League (HHIL) on social media and how, through the creation of 'The Social Brand Ambassador', it beat a league 20 times its size to make it the most engaged sports league in the world. If...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands