Hockey India League beats a league 20 times its size
Deepak Gopalakrishnan
Campaign details
Brand owner: Hockey IndiaAgency: OgilvyOne WorldwideBrand: Hockey India LeagueCountry: India
Executive summary
This case study tells how a forgotten sport with a shoestring budget took on a giant with an unlimited budget. This is the story of the launch of the Hero Hockey India League (HHIL) on social media and how, through the creation of 'The Social Brand Ambassador', it beat a league 20 times its size to make it the most engaged sports league in the world. If...