Grupo Éxito: Colombia Magia Salvaje
Gloria Roncancio, Juan Pablo Virviescas, Natalia Pérez and Jorge Becerra
Campaign details
Brand: Grupo ÉxitoBrand owner: Grupo ÉxitoLead agency: Annalect, Sancho BBDOContributing agencies: OMD Colombia, MediaWise SolutionsCountry: ColombiaIndustry: Supermarkets & grocery storesChannels used: Events & experiential, Internet - display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
This case study describes how Grupo Éxito, leader in the retail business in Colombia, engaged with the...