EXIT Deutschland: Nazis against Nazis – Germany's most involuntary charity walk

This case study describes how Exit Deutschland, a charity that helps people leave far-right organisations, tricked neo-Nazis in Germany into raising money to help their members leave their ranks.

EXIT Deutschland: Nazis against Nazis - Germany's most involuntary charity walk

Philipp Schwartz & Fabian Wichmann

Campaign details

Brand owner: ZDK Gesellschaft Demokratische KulturLead agency: Grabarz & Partner Werbeagentur GmbH and GGH Lowe GmbHBrand: EXIT DeutschlandCountry: GermanyIndustry: Charities and voluntary organisationsChannels used: Direct marketing, Events and experiential, Internet - microsites, Online video, Other and ambient media, Outdoor, out-of-home, Social media, Sponsorship - event, property, Word of mouth, advocacy Media budget: Up to 500k

Executive summary

This case study describes how Exit Deutschland tricked neo-Nazis into raising money...

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