Audi redefines second screen TV with 'Pretty Little Liars' and Snapchat
Audi Team
Campaign details
Brand owner: Volkswagen GroupLead agency: HugeContributing agency: MediacomBrand: AudiCountry: United StatesIndustry: Automakers and marques, Automotive industry, market, Executive, luxury, prestige cars, TV channels, services, programmes, Websites, online services, appsChannels used: Content marketing, Earned media, buzz, Mobile and apps, Public relations, Social media, Sponsorship - mediaMedia budget: 1 - 3 million
Executive summary
This case study describes Audi of America's first-of-its-kind, integrated campaign leveraging television and social media to drive brand...