Almond Breeze Blue Diamond Growers

This case study shows how Almond Breeze, an almond milk brand in the US, positioned itself as a healthy milk alternative through a content and word-of-mouth based campaign.

Almond Breeze Blue Diamond Growers

Jennifer Gabrielli

Campaign details

Brand: Blue Diamond Almond BreezeBrand owner: Blue Diamond GrowersCountry: United StatesIndustry: Milk & dairy drinksChannels used: Content marketing, Events & experiential, Internet - display, Internet - search, Online video, Sales promotion, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million

Executive Summary

Marketed to the United States and over 90 foreign countries, almonds are California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. Headquartered in Sacramento, California, Blue Diamond Growers...

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