Almond Breeze Blue Diamond Growers
Jennifer Gabrielli
Campaign details
Brand: Blue Diamond Almond BreezeBrand owner: Blue Diamond GrowersCountry: United StatesIndustry: Milk & dairy drinksChannels used: Content marketing, Events & experiential, Internet - display, Internet - search, Online video, Sales promotion, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
Marketed to the United States and over 90 foreign countries, almonds are California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. Headquartered in Sacramento, California, Blue Diamond Growers...