Titan Watches: Create Your Moment

Anaika Jaggarow

Watchmaker Titan used crowdsourcing to create a campaign supported by influencer marketing and digital media to enhance brand awareness and boost sales in the UAE, Saudi Arabia and Bahrain.

Campaign details

Brand: Titan WatchesBrand owner: Titan Company Ltd.Agency: HUMAN ConsultancyMarket: Middle East & North Africa (general region)Industries: Personal accessoriesMedia channels: Events & experiential, Online video, Print - general, unspecified, Programmatic display, Public relations, Social media, Word of mouth, influencers

Executive summary

Background

Titan, part of the Tata Group, is the fifth-largest watchmaker in the world with a strong presence in the Gulf Cooperation Council (GCC) countries.

The traditional dominant consumer group for the brand in the GCC were the South Asian expats (Indians primarily), who had been long...

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