Campaign details
Brand: Saudi Telecom CompanyBrand Owner: Saudi Telecom CompanyLead Agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia Channels: Content marketing, Games & competitions, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print general, unspecified, Social media, Television, Video on demand, Websites & micrositesBudget: 1 - 3 million
Executive summary
To avoid a price war, mobile operator STC needed to demonstrate the convenience of its roaming bundles, and bring to life the joy of sharing travel experiences with loved ones.
We launched "Rayi7 Rayi7", an entertaining online...