STC: The roaming puppet

This case study describes how mobile operator STC used an online show to promote its roaming service to the youth audience in Saudi Arabia.

Campaign details

Brand: Saudi Telecom CompanyBrand Owner: Saudi Telecom CompanyLead Agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia Channels: Content marketing, Games & competitions, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print general, unspecified, Social media, Television, Video on demand, Websites & micrositesBudget: 1 - 3 million

Executive summary

To avoid a price war, mobile operator STC needed to demonstrate the convenience of its roaming bundles, and bring to life the joy of sharing travel experiences with loved ones.

We launched "Rayi7 Rayi7", an entertaining online...

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