Sensodyne: Sensitivity-Free Food

Mona Hassanie

Sensodyne, the toothpaste for sensitive teeth, engineered sensitivity-free food to highlight the effectiveness of its product in the UAE.

Campaign details

Brand: SensodyneBrand owner: GSKLead agency: Wunderman Thompson DubaiContributing agency: First and Ten ProductionsMarket: United Arab Emirates, Saudi ArabiaIndustries: Oral healthMedia channels: Online video, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

We created Sensitivity-Free Food, a world-first launch of unique food products for Sensodyne. Partnering a chef who specialised in molecular gastronomy, three popular foods that spark sensitivity pain were modified: ice cream, lemonade and coffee. Since our audience mainly avoided cold, acidic and hot foods, these were perfect...

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