Samsung: Don't let your food go bad

Eugenia Zobel de Ayala, Karin Santiago

This case study describes how home appliances brand Samsung used an online film to boost sales of its Twin Cooling refrigerators in Saudi Arabia.

Campaign details

Brand: Samsung Home AppliancesBrand Owner: SamsungLead Agency: R/GAContributing Agencies: StarcomCountry: Saudi ArabiaIndustries: Home appliancesMedia Channels: Online video, Social mediaBudget: Up to 500k

Executive summary

MENA consumers are second only to those in Latin America in their passion for food that is natural and made from fruit and vegetables. However, these consumers were not asking themselves: "What fridge will keep my food freshest?". To them, a cold refrigerator is equated with fresh food. But freshness isn't about staying cold; it's about maintaining the flavour, smell,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands