Campaign details
Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agency: PHD DubaiMarket: Middle East & North Africa (general region)Sector: Dairy products, fats, oilsMedia channels: Livestreaming, Online video, Packaging & design. Point of purchase, in-store, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Life was difficult for mum. She was seeing, first hand, the emotional impact COVID-19 was having on her family. And when back-to-school became back-to-home, things felt like they were going from bad to worse....