National Health Insurance Company – Daman: Don't 'treat' yourself to antiobiotics

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE by likening pills to candy.

Campaign details

Brand: National Health Insurance Company - DamanBrand Owner: National Health Insurance Company - DamanLead Agency: FP7/DubaiCountry: United Arab EmiratesIndustries: InsuranceMedia Channels: Direct marketing, Email marketing, Events & experiential, Online display, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

We're facing a global antibiotics crisis, due to over-consumption and self-prescription. This has given rise to mutated, antibiotic-resistant bacteria, or superbugs that are rendering antibiotics ineffective and can kill people.

To help people in the UAE...

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