Campaign details
Brand: MastercardBrand Owner: MastercardLead Agency: FP7/DubaiCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
People in the Middle East, especially in Dubai, want to help with food aid – but know that their donations aren't good enough. With politics and bureaucracy getting in the way, the food aid sent is inadequately packaged and of poor quality.
Mastercard's partnership with the World Food Programme, enabled it to tackle this issue and bring...