Lighthouse Centre for Wellbeing: unspoken, uae

UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.

Campaign details

Brand: Lighthouse Centre for WellbeingBrand owner: Lighthouse Centre for WellbeingAgencies: McCann Health Dubai, FP7 McCann DubaiMarket: United Arab EmiratesIndustries: Healthcare services, providersMedia channels: Direct marketing, Events & experiential, Print - general, unspecified, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Despite significant strides in healthcare in UAE, mental illness patients continue to face stigma in their lives and workplaces. The topic of mental health is inadequately discussed, and subjected to social restrictions and societal misconceptions. Patients might not be informed enough to...

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