Campaign details
Brand: KnorrBrand owner: UnileverLead agency: FP7 McCann CairoContributing agencies: FP7 McCann Dubai, Magna Egypt, Fekr ProductionsMarket: EgyptSector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k
Executive summary
In 2019, poverty across Egypt, owing to the economic crisis, resulted in a hunger crisis across the country. Knorr, a food brand from Unilever, wanted to make a positive difference, helping improve the hunger and poverty situation of Egyptians. But a typical food donation campaign would not make a...