Campaign details
Brand: KAFA (enough) Violence And ExploitationBrand Owner: KAFA (enough) Violence And ExploitationLead Agency: TBWA/RAADCountry: LebanonIndustries: Charities & voluntary organisationsMedia Channels: RadioBudget: No budget
Executive summary
A substantial number of women suffer from domestic violence on a daily basis in Lebanon, but they'd never speak about it. Even when running the risk of being killed, abused women still prefer leaving the world keeping their secret to themselves. They believe their silence is a price worth paying to protect the image of their family in public.
What is...