KAFA (enough) Violence and Exploitation: Scripted Letters

This case study shows how KAFA, an NGO dedicated to protecting victims of abuse and violence, launched a radio campaign to help Lebanese women come to grips with domestic violence and seek help for themselves or others.

Campaign details

Brand: KAFA (enough) Violence And ExploitationBrand Owner: KAFA (enough) Violence And ExploitationLead Agency: TBWA/RAADCountry: LebanonIndustries: Charities & voluntary organisationsMedia Channels: RadioBudget: No budget

Executive summary

A substantial number of women suffer from domestic violence on a daily basis in Lebanon, but they'd never speak about it. Even when running the risk of being killed, abused women still prefer leaving the world keeping their secret to themselves. They believe their silence is a price worth paying to protect the image of their family in public.

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