INWI: Win by INWI

Oussama Amraoui, Oussama Nakab, Zine Ellabidine El Uharani, Anass Drissi

Telecommunications company, inwi, revolutionised the telco landscape in Morocco with the first totally digital telecom plan.

Campaign details

Brand: INWIBrand owner: WANA CorporationAgency: Gear 9Market: MoroccoIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Public relations, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

In an increasingly digitalised context, inwi (the Moroccan telephone operator) revolutionised the telecom landscape in Morocco by launching Win By inwi, the first 100% digital telecom plan.

  • A 100% digital experience from subscription to customer support
  • A 100% flexible and personalised experience: the customer has the power to change their plan according to their needs
  • A 100%...

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