Campaign details
Brand: HSBCBrand Owner: HSBCLead Agency: J. Walter ThompsonContributing Agencies: MindShareCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Cinema, Direct marketing, Games & competitions, Integrated, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, Public relations, Radio, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
As a financial services provider, the first quarter of the year is a critical one for HSBC from a sales and revenue perspective, so the bank sought to ensure that the first campaign of...