Campaign details
Brand: HSBCBrand Owner: HSBCLead Agency: J. Walter ThompsonContributing Agencies: MindShareCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Events & experiential, Online video, Social mediaBudget: Up to 500k
Executive summary
With Mother's Day a globally recognised holiday where mums and the sacrifices they make are brought to the forefront and celebrated in the United Arab Emirates, we believed this to be an opportune occasion to recognise the skills and aptitude that mums develop and execute in their roles as 'Mum' and emphasise the...