Facebook: #LoveLocal

Rifaat Fakih, Jennifer Fischer

Social network Facebook crafted a locally focused campaign to raise its profile in Jordan, Lebanon and Egypt as the leading platform for small and medium-sized businesses.

Campaign details

Brand: FacebookBrand owner: Facebook ArabiaLead agency: TBWA\RAADContributing agencies: Big Foot Middle East FZ -LLC, 1505 Studio, Moonstone ProductionsMarket: Lebanon, Jordan, EgyptSector: Websites, online services, appsMedia channels: Online video, social mediaBudget: Up to 500k

Executive summary

Social network Facebook raised its profile as the leading platform for small and medium businesses (SMBs) by supporting them during the pandemic with its #LoveLocal campaign.

In Jordan, Lebanon and Egypt, the private sector is made up largely of small businesses, which represent the backbone of the economy...

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