Campaign details
Brand: EvvoliBrand owner: Masa Trading LLC.Agency: Zigma8Market: IranIndustries: Home appliancesMedia channels: Point-of-purchase, in-store, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
Iran's home appliance market was estimated at US$5.7bn1. Demand exceeded supply, with only 60% of its needs being met. Increased sanctions and run-away inflation had led to three-fold increases in the prices of desired international brands.
For Masa Trading LLC., this presented an opportunity. Its relatively new brand, Evvoli, was not officially in the market yet promised international quality products...